Accelerating Trust can take place in many different settings. The most common settings are listed below:
Reviewing profiles of potential service providers
Following up after an initial conversation or meeting
Responding to information requests
Staying in touch with potential strategic alliances
Social sharing by happy customers
Before we delve into the details of each of these settings, let’s review the basis for trust – character and competence.
Character is all about intent and follow through – attitude and the resulting behavior. When unexpected problems occur, they must be resolved as if the customer was family – quickly and properly. Properly implies there will be no “cutting corners” (time or money).
Competence is all about knowledge and experience. Knowing what to do and the best way to approach different circumstances and how to respond to unexpected challenges that might arise. Here again the standard is based on that all customers are treated as if they were family